Análise Bibliométrica do City Marketing: Tendências, Abordagens e Áreas Emergentes

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DOI:

https://doi.org/10.47909/ijsmc.152

Palavras-chave:

city marketing, city branding, bibliometric analysis, urban marketing, urban branding, destination marketing

Resumo

Este artigo apresenta uma análise bibliométrica do campo do city marketing, uma disciplina emergente que se tornou uma abordagem fundamental para o desenvolvimento urbano e a competitividade das cidades a nível global. Recorrendo a bases de dados científicas reconhecidas, são analisadas as publicações académicas desde [inserir ano de início] até [ano de fim], identificando as principais tendências, autores, revistas e áreas de estudo mais citadas. Os resultados revelam um crescimento sustentado do interesse pelo city marketing, sobretudo no que respeita ao branding territorial, ao turismo urbano e ao planeamento estratégico. Destaca também as regiões geográficas e as disciplinas académicas que têm liderado a investigação neste domínio. Este estudo fornece uma visão abrangente do estado atual do city marketing e da sua evolução, oferecendo aos investigadores e profissionais perspectivas fundamentais sobre a dinâmica desta área interdisciplinar.

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Referências

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Publicado

2025-07-25

Como Citar

Cotrina-Coral, G. S. (2025). Análise Bibliométrica do City Marketing: Tendências, Abordagens e Áreas Emergentes. Iberoamerican Journal of Science Measurement and Communication, 5(3), 1–11. https://doi.org/10.47909/ijsmc.152

Edição

Vol. 5 N.º 3 (2025): Iberoamerican Journal of Science Measurement and Communication

Secção

Artigo original

Licença

Direitos de Autor (c) 2025 Greysi Samantha Cotrina-Coral

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