Strategic communication: Analysis of its research trends

Autores/as

DOI:

https://doi.org/10.47909/ijsmc.270

Palabras clave:

strategic communication, bibliometric analysis, research trends, Scopus, bibliometric indicators

Resumen

Objective. This study aimed to identify the primary research trends in strategic communication.

Design/Methodology/Approach. This study was conceived using a quantitative, descriptive methodology based on bibliometric methods. A sample was selected from the Scopus database, and bibliometric indicators were calculated to identify the primary topics in strategic communication studies.

Results/Discussion. The results demonstrated that this field of research and application is constantly evolving and showing an upward trajectory in scientific productivity. Clear delineations are evident in co-authorship and scientific collaboration, enabling the formation of ten clusters related to crisis management, decision-making, and the challenges these processes face in digital environments. There has been significant growth in strategic communication research, especially since 2000; however, the impact on citations per year has been inconsistent. Nevertheless, the overall average number of citations per paper remains high. Topics that have gained relevance focus on social networks, health issues and prevention, crisis communication, legitimacy, and the role of strategic communication in the post-pandemic context.

Conclusions. The findings suggest an exponential increase in scientific output, particularly after 2000. There is also significant variability in scientific impact, with scattered peaks in years with few publications.

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Citas

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Publicado

2025-07-14

Cómo citar

Marin-Rodriguez, W., Andrade-Girón , D., Lioo-Jordán, F., Zúñiga-Rojas, M., & Susanibar-Ramírez, E. (2025). Strategic communication: Analysis of its research trends. Iberoamerican Journal of Science Measurement and Communication, 5(4), 1–12. https://doi.org/10.47909/ijsmc.270

Número

Vol. 5 Núm. 4 (2025)

Sección

Artículo original

Licencia

Derechos de autor 2025 William Marin-Rodriguez, Daniel Andrade-Girón , Flor Lioo-Jordán, Marcelo Zúñiga-Rojas, Edgar Susanibar-Ramírez

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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.

This is an open access article distributed under the terms of the CC BY-NC 4.0, which permits copying and redistributing the material in any medium or format, adapting, transforming, and building upon the material as long as the license terms are followed.